Commercial for Nike

Today, I would like to introduce and share my favourite commercial for Nike to you.

WATCH IT!!!!

'Just Do It.'



Target Audience:

The commercial is mainly for athletes or people who enjoy sports. As you know, Nike is one of the most popular sports equipment company. The shops are in everywhere in the world!! Even those people who hate sports, they know what Nike is. Nike is just like a brand name.

Nike is especially popular to people 'who are cool' or 'who want to be cool'. This is because the designs of the outfits are often simple, the colour is dark, and moreover American rappers tend to wear Nike outfits. Therefore these images make people 'want to' buy Nike.

In addition, Nike outfits have great quality. They are comfortable and flexible, so they are suitable to people who play sports. The crucial point here, is that there are so many varieties of designs. No matter which sport you play, you will find the 'one' that you like from Nike.

Authority:

Ok. This commercial definitely has an authority. Obviously the main authority is Nike. You see the Nike marks everywhere in the commercial. All the athletes in the commercial wear Nike outfits and more importantly they are all are famous.

For example,
Roger Federer: No.1 tennis player in the world
Rafael Nadal: No.2 tennis player
Ronaldinho: The best football player
Wayne Rooney: A famous football player in England

Although they are only playing their sports for like ten seconds, once it's up on TV, it's incridibly appealing to the audience. (I wonder how much money the Nike have used to create this commercial....)

For those reasons above, people who love doing sports or people who are funs of one of these athletes will be willing to buy outfits from Nike. So that they can feel like they are one of those top athletes.

Emotion:

The commercial uses excitment. In the commercial, the audience can see the top athletes from different types of sports. For example, Ronaldinho, the best of the best of the best football player who plays for his team Barcelona in Spain is in the commercial. All the football players or funs know who he is and what he has achieved, so when they see him in the commercial playing football, they get excited.

Of course, there are more famous athletes in the commercial so that the audience can choose who to watch in the commercial which is fun.

Logic information:

It's quite hard to see the logic in this commercial. The most obvious logic you can see is the athletes. As I have mentioned already, all the athletes in this commercial are world class athletes. Therefore practically everyone around the world, including people who are not sporty, know who they are. Of course, Nike is an enormous sport facility industry. With all those reasons, you can tell that the quality of sport facilities from Nike are great.

Evaluation:

I give 10 to this commercial. It is not only because I like this commercial, but I think it's attractive to majority of people in Japan. Sound effect is interesting, players are famous, and the atmsophere in the commercial is cool. The only thing I concern about this commercial is logic behind it. I wonder how many people would actually see the logic behind it since the commercial is only 30 seconds long. However, overall, I hope everyone would enjoy this commercial as much as I do.